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SA electric vehicle developer hopes to convince State to integrate car into its fleet

Selling the South African-made Joule electric vehicle (EV) presents as much a branding challenge as an engineering one, says Optimal Energy CEO Kobus Meiring.

"It's not just an engineering project."

The Cape Town-based company has designed and developed the Joule, a five-seater lithium-ion battery electric vehicle with a top speed of 135 km/h, and a range of 300 km.

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An introduction to AIH:

AIH is a 54% BEE controlled startup investment and professional service company with extensive experience in the automotive sector at all levels: component manufacturers, assemblers, after-market, dealerships, automotive service providers, vehicle importers, and regulatory/policy/incentive environment.

AIH have extensive and specific experience in investment and localisation, sourcing and procurement and logistics and supply chain management with an existing network into the automotive industry and Government at all levels – Local, Provincial and National.